The brief 

Jane came to us needing refreshed and cohesive branding and website to help establish her business. 

For Jane, the branding needed 

• to appeal to her ideal client base

• have longevity 

• perfectly suit Jane’s business 

Long story short it needed to be something Jane LOVES. 

For the website, Jane needed 

• an online presence that outlined all her services

• was visible to potential clients 

• included a booking system for people to book an initial consultation and sync with Jane’s calendar. 

Based on our discussions with Jane about her business, her services, and her clients, the brand and website needed to feel professional, knowledgeable, trustworthy, and have a premium feel to it. 

The strategy and execution 

Visual identity and branded collateral 

We start all our designs with an initial discovery meeting. In this meeting, we find out everything our client wants from their visual brand, who their clients are, and try to paint a clear picture of the business that can form the personality and qualities of the brand. We then translate this into a visual design using our knowledge of design and how people interpret and engage with visuals. 

For Jane, we uncovered that the logo and brand needed to be a blend of professional, knowledgeable, and a little bit premium. We also wanted this logo to reflect Jane's personality and approach to business. There were a few dichotomies to this design: the brand needed to be serious but not too serious, approachable but also premium and up-market. 

The next step in our design process is to draft a few designs to discuss with Jane. We like to give clients a variety of ideas without sharing too many that it's overwhelming. A few different ideas can help our clients express what they like and don’t like about a design because they have something to compare to. From this feedback, we can uncover new priorities that the design must communicate. 

After this meeting we refined the ideas to the final suite of brand visuals: logo variations, fonts, colours, pattern and graphics. For many businesses it's valuable to have patterns and graphics as they work as extensions of the logo, adding variety to designs while keeping all business touchpoints branded. They have the same colours and style and feel like they're part of a set. We then used this design suite to create business cards, a banner letterhead for documents and a PowerPoint template. 

SEO optimised website

The website design needed to feel professional and informative. The website incorporated colours, fonts and graphical elements from the branding, giving the website a luxe corporate feel. Photography was done for the website to better elaborate on the services, give a face to Jane, and hence make the business more personable. The website is structured around the different services, including highlighted graphics and information on each page for a better reading experience. 

Our website builds come with an SEO strategy to help reach potential clients on Google. This is based in part on the search behaviour of people looking for family or workplace mediation services in Hobart and Tasmania. This meant that we were focussed on Google recognising and attributing Jane Ross Mediation to searches for “child inclusive mediation”, “workplace mediation” and similar service-related queries. 

We enabled Jane’s website with Squarespace Scheduling, a booking system that best fits Jane’s needs, allowing clients to book an appointment through the website. We believe that businesses should be empowered and have access to oversee and manage their own digital assets, should they wish. Squarespace scheduling was an ideal choice for Jane as it's easy to adjust and add appointment types and update hours and availability for appointments. 

The results 

The result is a visual identity and website that our clients loves. The visual identity communicates an up-market, knowledgeable, and expert service while keeping some of the flair and chicness of Jane as a person. The website is polished and functional. Since the website has been launched it is successfully ranking for searches related to Jane’s different services.  

The identity effectively works across a variety of products from website to business cards, they all feel like a complete visual set. 

If it’s time for a new website or branding why not get in contact below?
We’d love to chat with you about how we can design visual branding or a website that’s not only beautiful but a dream for your customers to use, and one that drives your business goals.