The Brief 

In June we moved into our new offices on New Town Rd. We needed signage for our door and windows so people know we are here! We have 4 large window panels facing the main road and a glass door. 

Our signage needed to do a few things: 

• It needed to clearly sign we are here - this means we need to have our logo on the door 

• It needed to communicate what Squawk Digital does - we wanted to use our central, busy location to our advantage to have our name and services out there. 

• It needed to give us more privacy - with a lot of people walking past, we wanted to make sure we weren’t on display to everyone.

How we did it 

Our signage was an opportunity to expand our brand's graphics. For a while, we’ve wanted a pattern to shake up our documents and website, and we thought a pattern would be the best way to cover the windows while letting natural light in. For the door signage, we wanted something simple and easy to read with important information like our logo, services, phone number, and email. 

The most identifiable visual asset of Squawk Digital is our feather in the Q of our logo. We’ve been using this feather alone as a graphic for different bits and pieces and settled on making a pattern out of the feather. We drafted some different patterns based on the feather and settled on the final design as it was abstract and related to the original feather without looking the same. 

Because we needed more coverage of the windows we decided on frosted signage for the door and across 2 of the window panels. The cutouts from the pattern still give some visibility of the street and let a lot of light in. The frosted windows also made text on the door and windows easier to read. We got the text printed in vinyl to match the brightness of the coloured vinyl pattern across the other two windows. While we tossed around a few ideas, we settled on an attention-grabbing question for our frosted windows “Ready to work with a digital agency that's a little different?” This helps let passers-by know who we are and a bit more about Squawk Digital’s character. 

The Results 

We couldn’t be more stoked with the results - the colourful and abstract pattern is a nod to the Squawk Digital feather without looking the exact same, it's a pattern that can work broken up or across different contexts. Our signage is clear, fun, attention-grabbing and cohesive - fulfilling the brief. It gives us more privacy inside without losing any light or view of the street - and no one has trouble finding us!