How DIY Digital Marketing Guides have always been part of our DNA
When I started Squawk Digital back in 2017, I didn’t have a neat business plan or a fancy mission statement (cue the horrified gasps of business coaches everywhere). But I’ve always been a massive marketing nerd who loves helping businesses succeed—and yes, I admit I get a real buzz when I see someone hit their goals knowing I played even a tiny part.
Over time, I realised that a big part of Squawk’s DNA is making sure people can run and manage their own marketing—if that’s what they want. It’s why we hold Masterclasses, offer 1:1 coaching, and share guides and articles. I never wanted to run a traditional agency that kept clients stuck or clueless about how their marketing actually works.
(Side note: I still don’t have a mission statement, and at this point, I’m pretty sure I never will.)
This year, we’re focusing on ramping up our DIY offerings. Some businesses prefer handing everything off to an agency, but a whole lot of others want to keep their marketing in-house. And if you’re in that second camp, I want you to feel empowered and knowledgeable enough to smash it out of the park. Because, let’s face it: knowing how the “system” works is one thing, but knowing how to bend it to your will? That’s what sets real DIYers apart from the pros.
As with everything we do, we’re not about churning out something half-baked just because it’s trending. We’ll stay true to our lane, focusing on DIY marketing resources that genuinely help Australian (and NZ) small businesses knock their own marketing out of the park.
All our resources draw on the real-world experience we’ve gained running campaigns for clients. We’ll share the hard-earned tips and tricks you can’t just pick up anywhere, giving you a peek into the systems and techniques you might already be using (or have been curious about). It’s the stuff we’ve learned by doing—now yours to make your marketing shine.
For a little sneak peek this is what we have either already rolled out and ready to purchase or , in the works:
Scroll Stopper: Hook Templates for Easy (and effortless) Social Media
This is a $59 PDF resource that covers the what, why, and how of Hook and Payoff social media posts. If you didn’t know Hook and Payoff posts are the format that’s mainly engaging and getting traction on social media channels right.
They also happen to be phenomenal templates for Instagram Reel or TikTok posts.
A guide to customising Squarespace websites to make them truly work how your business needs, and look how you want it to. This PDF resource will include help on customising the look and feel of your website through CSS code, and plugins that will add that extra functionality you’re after
Help Guide to understanding how to properly set up Meta business accounts, including how to securely invite third-party organisations (like Agencies) to have access, and how to ensure you don’t get yourself permanently locked out of your business accounts forever!
If you’re keen to know when we’re working on a new digital marketing guide or perhaps you’d be interested in any discounts we might offer to our VIPs join our email list below.
