More often than it should happen a business follows me on Instagram and I click to check out their profile and I immediately face-palm because there are so many mistakes which are costing them money.

These are all fundamental faux-pas for a brand operating online and they’re super easy fixes.

A quick introduction into why social media is important for small businesses today and why a small business or entrepreneur should invest their time into growing and engaging with a social media audience.

We’ve collated the five steps you need to think about when you’re creating your business’s social media profiles and need to come up with a username for your business