What's an SEO Agency and How Can It Work with Your Business?
SEO, or Search Engine Optimisation, is a set of practices you can use to improve your business's online visibility or rankings in search engines like Google, Yahoo, Bing and others. These practices are designed to make your content more visible, relevant and engaging so that you can attract more organic traffic to your website. Typically, this content includes web pages, images, videos, local business listings and other things.
Search engines are one of the biggest sources of traffic for websites, so it's important to make sure your content is optimised for search. This means using the right keywords and phrases, creating high-quality content and building backlinks to your website.
If you're a business owner and you're serious about improving your website's online performance, we recommend hiring an SEO agency. They can help you with all aspects of SEO, from keyword research to content creation and link building.
With a bit of effort, you can use SEO to improve your website's rankings in search engines and attract more customers to your business.
So, if you’re interested in this idea, keep reading.
The Purpose of an SEO Agency
As said before, SEO is a set of things you can do to improve your business's online presence. If you're not up to speed on it, an SEO agency can lend you a hand with getting your site to rank higher in search engines. This is basically the purpose of an SEO agency. The sorts of tasks an agency can do might include keyword research, content creation and optimisation, technical optimisation, link building and more.
What Does an SEO Agency Do?
For starters, an SEO agency helps you develop, implement and manage your SEO strategy. By working closely with you, an SEO company can understand your business goals and create a custom strategy that’s right for you. An SEO strategy is the process of planning and implementing the steps needed to improve your organic search engine rankings.
What Does SEO Involve?
The services offered by SEO companies can vary, however, there are three core SEO areas that you should keep in mind. These are on-page, off-page and technical SEO.
You want to be sure that the SEO agency you hire is not only going to make recommendations on what would improve your organic search traffic but that they can implement a lot, if not all of these changes themselves. After all, you’re outsourcing this work to the experts for a reason, right?
It’s also a good idea to find an agency that can assist with elements like content creation, as this forms a large part of an overall SEO strategy. If they can’t, or don’t, write copy this means you’re left to do the work yourself or hire a third party to do this at an additional fee.
Why Should You Hire an SEO Agency?
As you can see, SEO is more complex than you may think. That’s why it’s crucial to consider hiring an SEO agency to do the work for you. This is basically because SEO agencies can speak Google, they’re up-to-date on any algorithm updates and can adapt quickly to market changes.
There are a lot of benefits to hiring an SEO company to improve your website’s online visibility. These benefits include the following:
It saves you time
When it comes to business, resources are everything. Time itself is a valuable resource that you don’t want to waste. As much as we wish, time can’t be recovered.
Doing SEO is time-consuming and many small businesses fall into the trap of thinking they can handle all.
When partnering with an SEO firm, you’ll have lots of time back in your day that can be used in other things that matter to your company.
To sum up, by outsourcing your SEO efforts, your business can benefit in two ways: high-profit SEO returns and time spent in other demanding areas of your company.
They know-how
SEO needs more than just time to be successful. It requires knowledge and skills that you might not have. These skills are crucial to quality SEO services that can’t be overlooked, which include content writing, keyword research, critical thinking, analytics, computer programming and much more.
An SEO agency typically delegates these areas to specialists in these fields for better results, which is why it’s paramount to hire an SEO business unless you are a guru in all the mentioned skills.
They have the toolkit
SEO agencies typically have the necessary toolkit to work on your website, which can be cheaper than hiring and maintaining an in-house SEO person. With an SEO firm, you can get all the perks that marketing tools bring to your SEO efforts.
Building a Relationship with Your SEO Agency
Before hiring an SEO company, it’s important to ensure they are legit and can deliver quality results. You need to do your own research and find what’s the best option for you. Check companies' online reviews, compare prices and get quotes from multiple agencies.
Have a chat with them to make sure they adequately understand your needs and goals. The best SEO companies will take the time to understand your business and your goals before they start working on your website.
Assess their communication style. Good communication and collaboration with your SEO agency is something that matters. You want to work with a company that you can work and communicate with easily and effectively. Success isn't just based on deliverables but also on a good working relationship.
It's also important to remember that SEO is a long-term process. Don't expect to see results overnight. But if you work with a reputable SEO company and you're patient, you'll start to see your website ranking higher in search engines and getting more traffic.
Some last words…
If reading this has got you wondering if it’s time to engage an SEO agency to manage your website's visibility on Google, then why not get in contact with us? Check out our SEO services or send an email and we can chat about how we could work together.