Four Marketing Tactics to Embrace in 2024
In 2024, we're anticipating major changes in marketing. While some traditional methods might fade away, making room for fresh ideas, certain tools and strategies will take the spotlight. That's why we've highlighted four key marketing activities we think can be very helpful for your business to embrace so you can differentiate yourself in the market.
1. Videos are a big deal in 2024.
It's not just about showing products anymore; it's about making video stories that grab and hold people's attention. Video trends evolve, and what works today might change tomorrow. Hence, being flexible and open to trying new approaches can be beneficial. There are different types of video content we believe you can take advantage of. They include :
User-generated videos that show real customers using your products.
Interactive Videos that engage your followers.
How-to videos that can teach your audience and show how things work.
Behind-the-scenes (BTS) videos that give a sneak peek into the brand.
IKEA is a good example of a brand that has mastered the use of videos. They use videos and pictures on their website to give us ideas before buying. These videos build trust, educate and make their brand so relatable. Those are some of the reasons why we believe it can also work for your business.
Remember, creating quality videos doesn't always require a huge budget. There are free or low-cost tools available, and sometimes creativity matters more than expense. Apps like Adobe Video Editor, Canva, or Lightworks are great for top-notch videos. They make videos look good and tell stories well, making it easier to connect with your audience. Some platforms also have learning resources, like Canva Learn, where you can get tips on how to make quality videos.
2. Keeping track of your numbers and stats.
There are some vital numbers and statistics to keep an eye on. These include:
The number of people who see your ads and how many actually click on them
The count of those who make purchases or sign up
Your weekly foot traffic in your store
Your website visits
These metrics provide valuable insights into how different aspects of your business are performing and help identify areas that are doing well and pinpoint areas that might need changes. It's not just about online; consider tracking various aspects of your business including offline, for example, connecting the foot traffic in your store to the impact of your social media posts can provide valuable insights.
When you have all these aspects properly tracked, you can use accurate numbers in making decisions and not guess the impact of any changes you have made to your marketing. Using real numbers is way better than guessing, as accurate data gives a clear picture of what's happening. It helps you make smarter decisions about where to spend money, which ads are doing great, and where improvements are needed.
There are cool tools out there to help track all this data. Tools like Google Analytics, Facebook Insights, or even some software provided by advertising platforms. They help keep everything in check, providing detailed insights into how ads, posts or websites are performing and what people are doing after seeing them. You can also read this article on how to accurately measure your online efforts
Understanding these numbers and using the right tools makes a big difference in making marketing efforts successful!
3. Embracing Quality Search Engine Optimisation
Quality SEO is like the secret sauce that helps your website stand out on the internet. It's what makes sure that when people search for something related to your business, your website pops up. Embracing good SEO means your website is more likely to be seen by people who are looking for what you offer.
SEO isn't just about getting noticed; it's about getting noticed by the right people. Good SEO brings in valuable organic traffic - these are the people genuinely interested in what you have to offer. It helps build trust with your audience, establishes your brand as an authority in your field, and can lead to more leads and sales.
Deciding how to handle SEO is important. You can either do it yourself or get experts to help out. If you've got the time and inclination to learn about SEO, doing it yourself can be great. However, it can be complex and time-consuming, which is why many businesses prefer outsourcing it to specialists who know the ins and outs of SEO and can ensure your website ranks well. So you might want to outsource SEO while you focus on other areas of your marketing.
4. Taking Advantage of The Digital Ready Sessions
Seeking support in the digital realm means equipping yourself with the necessary tools to perform better online while steering clear of potential pitfalls and mistakes.
Programs like Digital Ready for Business serve as invaluable resources for businesses in Tasmania aiming to increase their online presence through workshops, tailored guidance and expert advice that can help refine your marketing strategies, SEO performance, website performance and social media management.
Registering for programs like Digital Ready (an initiative of the Tasmanian Department of State Growth) is a straightforward process. Simply book a free 2-hour digital session with a dedicated coach assigned to your area. These sessions are designed to address your specific needs and concerns, for example:
Refining your marketing approach
Enhancing your ads
Delving into SEO strategies
Seeking website improvement advice
This tailored support not only offers guidance but also ensures that your digital strategies are setting you on a path towards successful marketing activities and a great 2024.
To sum it up, 2024 offers heaps of cool marketing ideas. But the key? Stay open to trying new things! Being flexible lets you test out different stuff and find what works best. So, get ready to explore new tactics and see your marketing soar.